PUBLISHED ON - October 2023
Blinkist
About Project
Blinkist is a digital tool providing book summaries and key ideas, aiming to make learning and knowledge acquisition more efficient through concise briefs known as "Blinks.”
Focus of Audit and Redesign
.png)
01
OBJECTIVE
To identify areas for improvement on the Blinkist landing page and propose strategies to enhance the user experience.
02
METRICS ANALYZED
Bounce rates, average visit duration, ease of use, and scroll fatigue were key considerations.
Statistical Data
Blinklist Statistical Data
This is the statistical Data of the performance of Blinkist as seen on similarweb.
Company
Blinklist
Year Founded
2012
Employees
51 - 200
HQ
Germany, Berlin
Annual Revenue
$25.0M - $50.0M
Industry
Computers Electronics and Technology.
Total Visits
1.8M
Bounce Rate
59.73%
Pages Per visit
3.10
Avg. Visit Duration
00:01:55
Bounce Rate
- Concern: Approximately 57% of visitors bounce off upon arrival, with an average visit duration of around 2 minutes.
- Question: Raises questions about the effectiveness of the current design.
Heuristics Issues Identified [with Annotations.]
Redesign Based of UX Audit.
Conclusion
- Summary: By addressing ease of use, simplifying book category selection, and reducing scroll fatigue, Blinkist can enhance user experience, optimize engagement, and reduce bounce rates.
- Continuous Improvement: Emphasizes the importance of continual evaluation and refinement of the user experience to captivate and resonate with the audience.